Business Plan Guide

• Determination whether a business/project/venture is feasible.
• Capital raise.

• Strategic planning.
• Marketing.
• Finance.

• Detailed description of the offered product/service.
• The reason for having a relative advantage over competitors.
• Business profitability such as: gross profit, profit margins.

• Current market analysis, using formal publications of statistical details.
  
  
• Figures
  of the required market in order to show the business potential and market size.
• Detailed description of each factor involved in the business opportunity.
• Competitors and competition - Details of competitors (names, market share, products/services etc'), overlapping areas with the competitors.
• Customers' characterization - Customers' identification (institutional customers, reoccurring customers
  etc') and their potential of buying products/services.
  
  
• Business environments analysis - Definition and description of all the issues that can influence the business activity.
  
  
• Strategic marketing targets and goals - set of strategic measurable marketing targets and goals such as:
  • Building wide and loyal customers circle for the long term.
  • Standing in sales program plan, presented in this business plan.
  • Positioning the business as high standard quality and service.
• SWOT analysis - Strengths, Weaknesses, Opportunities and Threats. Specify for each element, several relevant point.
  
  
• Marketing plan - Include
  several means that promote the business within the potential customers.
  • Possible marketing activities: direct mailing, advertisement in local and professional newspapers, agents etc'.
  • Specify the marketing activities for each customer type.
• Pricing policy - Specify the pricing policy of products/services.
• Marketing and sales cost estimation -
  • Specify all expected costs of the marketing and sales activities.
  • A forecast period of 3-5 years.
  • All assumptions taken in this plan should be specified.
• Sales income estimation -
  
  
  
  • Specify all expected sales income.
    
  • A forecast period
    of 3-5 years.
    
  • All assumptions taken in this plan should
    be specified.
    

• Key persons -
  
  • Specify all key persons
    required for the business to succeed.
    
  • Specify the costs
    of hiring each key person.
    
  
  
  
• General and administrative -
  
  • All assumptions
    taken regarding personnel should be specified.
    
    
    
  • Specify all expected costs of personnel.
    
  • Specify all
    expected fixed cost (rent, phone, electricity, insurance, maintenance etc').
  • Specify all expected adjustable costs.
  • A forecast period of 3-5 years.
  
  
  
• Operation costs -
  
  • All assumptions taken
    regarding operation should be specified.
    
  • Specify all
    expected fixed cost (rent, phone, electricity, insurance, maintenance etc').
  • Specify all expected adjustable costs.
  • A forecast period of 3-5 years.

• Specify the resources.
  • Equity.
  • Loan
    s and mortgages.
    
  • Credit line.
    
  • Other
    resources.
    
  
  
  
• Specify the uses.
  
  • Equipment and machinery.
    
    
  • Working capital.
    

• For a period of 3-5 years.
• According to all assumptions mentioned above.
• Profit/loss report.
• Cash flow report.
  
  
• Break Even Point - Provide the business break even point. Provide several success' levels scenarios.

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