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Internet Copywriting - Make Your Offer Irresistible!
Posted by B2B on: 2006-01-05 15:50:35
Internet Copywriting - Make Your Offer Irresistible!
George Dodge
Want to increase your online sales? Make sure your offer is one
they can't pass up!
Any offer you make through your Internet copywriting needs to be
worth the readers' time. Time is valuable and there is no bigger
waste of time - for you as the creator or for your reader - than
a worthless offer. A number of years ago, a newspaper
advertising sales rep went to her boss, disgusted that her
client would not buy the ad schedule she pitched. It turned out
that the last time the client ran an ad - five years before - "I
didn't get a single result from my coupon" that he ran way back
then. The coupon was for a free coffee refill... something that
was already common practice at the restaurant. Honestly, who
would bother? "Go back and tell that man we'll run his ad for
free if he will live up to the offer we create," was the ad
manager's response. From there, he proceeded to tell the young
sales rep to tell the client that the coupon would read "Bring
this in for $1.00 in cash." So, she did. The client naturally
refused because he knew he would have too many takers. What he
finally admitted to himself is that his advertising did not work
because his offer was lousy. Keep this business owner's woes in
mind as you plan to create your own irresistible offers with
your Internet copywriting. Make your offer one that is worth the
time it takes to respond. A "Free 60 day trial" is a pretty good
offer for an online program. What kind of offers can your
business make?
The key to getting readers to respond to your offers is to make
them irresistible. Can you afford to knock several dollars off
the fee for your product or service? Or maybe you can make a
strong guarantee, making your product or service almost risk
free. Transferring the risk from the customer to you will help
remove resistance to your offer.
Whatever it is you decide to offer, honor the offer at all
costs. Keep your word and potential customers will quickly fall
into place as current customers spread the word. If you have
never done any Internet copywriting before, don't worry about
it. No one knows your product or service as well as you do.
Because of your passion for the product or service you are
selling, you know it better than even a professional copywriter.
Let that passion lead your Internet copywriting as you work to
create the perfect offer that your potential customers just
cannot refuse! If you need some help creating an irresistible
offer for your Internet copywriting, ask yourself, "What would
make me buy?" Think about your answer. Is it do-able? If so, let
that be your irresistible offer.
You can always make it available for a limited time (another
good way to get people to act quickly) in case you decide the
offer is too good to be very profitable.
Add a sense of urgency to your offer to get people to act
immediately. If they put it off, they are likely to forget about
it and you end up losing the sale. Adding a sense of urgency can
be done by limiting the quantity or time of the offer or both.
For example, the special offer is good only for the next 100
people who order, or the offer expires in 48 hours. You can even
use both to heighten the sense of urgency.
In summary, make your offer irresistible. Make it worth the
effort to the customer to place the order. Transfer the risk
from the customer to you and add a sense of urgency. Then be
sure to live up to what you have written in you copy. If you do
these thing, you'll see your sales skyrocket!
About the author:
George Dodge is owner of http://www.CompellingWebCopy.com where
you will discover 757 explosive href="http://www.CompellingWebCopy.com">persuasive copywriting
techniques guaranteed to skyrocket your sales and put more
cash in your pocket - even if you haven't written a thing since
high school
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