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Searchengines are not that stupid -- and content is still king
Posted by randy on: 2005-11-08 09:56:21
Petre Birlea
They say "content is king". Is it true?
If you're fairly experienced with websites, search engines and
traffic in general, you might have heard this before. If you're
really into internet marketing, you've heard this time and again.
And I will wholly and totally confirm it: Content IS king.
Stop using gimmicks and META tags and sneaky tricks that
"guarantee" traffic explosions and nuclear hazards. Stop
stealing other people's content, either through XML, RSS, or
whatever XHDHTML you might think of. Duplicate and junk content
is OUT. Quality, timely, visitor-oriented content is IN. Big
time! Read on to find out more.
High-value, focused content keeps the Internet world spinning
properly on its axis. It's the fundamental behavior that keeps
EVERYONE happy. (Ken Envoy)
FACT: Search Engines are not that stupid.
Many people, books, websites and articles will tell you about
how searchengine go for "tags", "keyword density", "keyword-rich
domains", so on and so forth. When I was running my first web
sites, back in 1998, you could fool them with meta tags. A year
after, meta tags were in total decline, and, shortly after, they
were practically dead. Then came Google with its revolutionary
system. And along came the SEO guys, spreading their wisdom:
"Put the keywords in the title, in the first paragraph, in H1,
H2 and H15 and you're done". Try to do that today for a top
keyword and see if you succeed.
Is my website's domain name, href="http://www.internetmybusiness.com">www.InternetMyBusiness.c
om keyword-rich? Yes, it is. Is this of any use? NO. I
didn't get high search engine rankings explosive SEO results
because of it.
The bottom line is: things are evolving. Things are not static
and neither are the search engines. They learn how to deal with
tricks and no gimmick is gonna work on the long run.
ANOTHER FACT: Search Engines detect 'duplicate content'.
Therefore, you're not that smart if you just copy and paste a
bunch of words, or if you 'suck' them through XML or RSS.
ANOTHER FACT: Searchengines love content, and so do people.
The internet is all about content. You already knew that, right?
ANOTHER FACT: Quality matters
You already knew that as well. But I just feel many people still
need a confirmation. Through the quality of the content you
provide you gain credibility, respect, popularity AND high
conversion rates and sales.
What are the conclusions of this article?
1. Start creating content. Right now. You invest a little time
and effort, but it pays.
2. Stop dreaming of that magic trick that will bring you free
content and 1687.48987.8947987 visitors in 24 hours without you
lifting a finger.
3. Concentrate on quality AND on quantity - this is the right
order.
Take your time to deliver quality and enjoy the results.
About the author:
Petre-Tudor Birlea is the editor of
http://www.internetmybusiness.com - a free resource for
beginners who are serious about making an income from the
internet. He provides comprehensive, simple &
straight-to-the-poing tutorials, articles and step by step
walktroughs.
"I share all my knowledge with you people for FREE. What have
you done for me lately?" - http://www.internetmybusiness.com
Open community website
http://www.business-business.biz
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