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Balancing Your Promotions
Posted by randy on: 2005-11-07 10:53:17
Balancing Your Promotions
Larry Johnson
Promotion of your online business may take a variety of
directions. Some will bring more success than others. Every one
is important to consider when you are trying to open the door to
visitors to your site.
This article discusses several of the more useful ways to
promote and the necessity of keeping some balance in your
promotional efforts.
-- SEARCH ENGINES
Everyone needs to make an effort to get their site indexed to
the major search engines. If you have no idea how to do this,
here is one of the most important links you will every locate
and it comes at no cost.
HREF=http://www.Selfpromotion.com/>http://www.Selfpromotion.com/<
/A>
If you want more people to visit your website, you must know how
to create search-engine-friendly web pages, and then submit your
URL to all the major search engines. That's what this site is
all about.
-- LINKING
Think of links on other websites as road signs that point to
your site. That's what links do. They will be useful if they are
on high traffic sites that are relevant to your site's content.
Now there are many ways to create and maintain links. Too many
for this article to discuss. Here are a couple of pointers about
linking.
Avoid "link farms" that create a load of useless, irrelevant
links to your site. They may do more harm than good with the
search engines.
I recommend that you create a links page and manually add and
delete links. Avoid purchasing and installing scripts or other
such methods.
If you don't have the skills to do that then, there are some
good paid services that will manage your links. A simple search
on one of the major search engines will turn up a bunch.
Here are a couple that I can recommend:
HREF=http://www.Reciprocalmanager.com/>http://www.Reciprocalmanag
er.com/ HREF=http://www.linksmanager.com/>http://www.linksmanager.com/> and HREF=http://www.websitetoolbox.com/>http://www.websitetoolbox.com
/
-- JOINT VENTURES
This is simple. I have something to promote. You have a website
or newsletter. I will pay you a portion of my profits to promote
it.
It can work well if you can endorse the item with a personal
statement and recommendation.
Be careful of jumping on all offers. Make sure they are
legitimate.
-- ARTICLES
One of the least expensive and most effective ways to get some
exposure for your business or newsletter is to write and
distribute articles.
Publishers are looking for good, fresh content for their
newsletters and ezines. You provide it with a well-researched
article.
The trade off is that they are required to include a short
resource box at the end of the article that links back to your
site.
It's a Win-Win situation.
One of the ways to let your article gain exposure is to list it
in several of the online article directories like:
HREF=http://www.ArticleToGo.com/>http://www.ArticleToGo.com/
HREF=http://www.BizSiteBiz.com/marketingarticles>http://www.BizSi
teBiz.com/marketingarticles HREF=http://www.marketing-seek.com>http://www.marketing-seek.com<
/A> and HREF=http://www.articlecentral.com>http://www.articlecentral.com<
/A>
There are many others. Just search "article directories".
-- AD SWAPS
Great way to get some no-cost exposure. If you have an ezine or
newsletter, just locate some similar publications and offer to
swap ads with them.
-- EZINE ADVERTISING
Probably the easiest ways to get some exposure quickly is to
locate and advertise in some selected publications.
Be sure that the newsletter is likely to reach your target
audience. It won't do much good to promote your "Yellow widgets"
to an ezine which is made up of readers who are mothers of
newborns interested in learning about how to mix baby formula.
You can also spend some serious money quickly with this type of
promotion. Be sure and track your ads to make sure you are
making money above your advertising expenses.
Depending on the nature of your online business, some of these
promotional types may have more or less relevance for you.
Whichever means you use, try and keep a balance in your efforts
that will allow you to most effectively reach your target
audience.
About the author:
KEEP UP WITH THE JONESES online with this weekly article
directory that provides you with fresh content and powerful
article resources to promote and provide new articles for your
ezine or site. Now available on line at:
http://www.ArticleToGo.com/
Open community website
http://www.business-business.biz
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