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Web Site Marketing Strategy - Article Submission To Article
Posted by randy on: 2005-10-30 14:26:10
Web Site Marketing Strategy - Article Submission To Article
Directories
Greg Lietz
Every website needs traffic. It's pretty simple really. No
matter how wonderful your website design is, it will just
squander in no man's land if no one ends up visiting it.
Obviously, if you have a business enterprise being run on your
web site, the need for traffic becomes an absolute necessity,
since without traffic, no one visits the site which means you
get no business. Your automatic recurring income stream is
dependent on the number of visitors you will receive as you
drive traffic to your web site.
As far as getting web site traffic goes, there are many ways to
accomplish this. There are some that market a guaranteed number
of "hits" if you pay a specific price per quantity of hits.
There are some companies that offer deliver bulk traffic for a
certain period of time, say for a month or two if you pay a
certain price. Then there are viral marketing campaigns in which
you have a product embedded with your web site link that gets
passed around (usually for free) to other marketers. After a
while, your website link is in view of a lot different people
and if the links are clicked, your web site receives traffic.
These methods of driving web site traffic are well and good;
some offer more benefit than others, most definitely. These
methods, especially lead or "targeted" hit purchases, will cost
you significant dollars over time and may or may not prove to be
beneficial for the money.
I have found one tactic that will definitely drive targeted web
site traffic to your site.
The method I am talking about to get more web site traffic is
called article submission marketing. It is a powerful strategy
that will end up giving you many backlinks to your web site,
without you having to lift a finger once your articles have been
submitted to article directories. Because of this, article
marketing is now very popular among the internet marketers.
How does article submission marketing work? Well, all you have
to do is to write an article on a topic that has some
informative content to it. The topic of your article should
obviously be about what your web site is about. This is so that
people that read would read your article, will also be
interested in going to your web site, because the content of the
article and the content of the web site are based on the same or
a similar topic.
You don't even really need to know much about the subject you
are writing the article about since there are resources
available that you can use to provide a baseline that would have
enough informative content in it to get your article started.
Generally, a 350 to 900 word article is all that is needed.
Once you have written the article, you need to submit it to an
article directory to get it published. There are many article
directories to submit to. A few good article directories I know
of are mentioned here HREF=http://www.theonlinearticleplace.com>http://www.theonlineart
icleplace.com, HREF=http://www.goarticles.com>http://www.goarticles.com, HREF=http://www.articlefactory.com>http://www.articlefactory.com<
/A>, HREF=http://www.ezinearticles.com>http://www.ezinearticles.com> and HREF=http://www.articlecity.com>http://www.articlecity.com.
Once the article submission is completed to one article
directory, continue to submit to others.
At the very end of your article, you should include a resource
box. The resource box contains a short bio about you as well as
a link to your web site. Then, once your article has been
submitted to many article directories, your link on the
directory will provide a one way backlink to your web site,
which is great for search engines to recognize your site as one
that is relevent for the topic you wrote about (and what your
website is about).
Now, every time a user visits the article directory and reads
your article, three benefits would result:
1. In the mind of the reader, you would be branded as an expert
of the topic you wrote about. 2. Your link will get exposure
from article submission to any directories it ends up on. 3.
Copies of your article may be put on a reader's own web site,
giving you even more backlinks from those new sites your article
is now hosted on.
Article directories appear prominently in search engine results
because of all the content they contain. If you have written
your articles to make good use of relevant keywords of your
topic, there would be a better chance that the page where it
will be hosted would appear in the results page of many related
search queries. Article submission marketing is the best and
cheapest way to get backlinks that you could ever want in the
world of web site marketing!
Additionally, editors of electronic magazines, or eZines, as
well as webmasters, regularly browse through article directories
looking for articles they could use as content for their
newsletters or their sites. If they find your article to be of
interest and decide to copy it for republishing, they may
providing they keep your resource box intact. This is to avoid
copyright infringement. When this is done, it gives your link
even more exposure because now it is being hosted on even more
web sites, article dirtectories, ezines, etc.
The best thing about having your article on other web sites is
that the article directories will never delete hosted articles.
The possibility of your article getting picked up by editors and
webmasters the world over would go on and on for as long as your
article is there in the article directories.
Obviously, possessing some writing skills would make the process
easier. But if you are not blessed with such skills, or if you
simply don't have the time to prepare your own articles, you
could always hire the services of a ghostwriter. The going rate
of a 500 word article these days is somewhere in the vicinity of
$5 to $15. Any amount below this range would be a bargain. Just
make sure that the ghostwriter is perfectly qualified for the
job and that he formally agrees to provide you with original
material.
Imagine the power of article submission marketing when your mass
quantites of articles are submitted to the many article
directories. Talk about bang for the buck - or in this case no
bucks!
In summary, article submission marketing is simply amazing in
its simplicity and power. If you have not yet tried this
strategy, do so as soon as possible, and it will be sure not to
fail you.
About the author:
Greg Lietz is a freelance writer and internet businessman. His
main website is http://www.theonlinebizplace.com where he
provides content about internet based business opportunities and
different niche interests. He also owns the website
http://www.theonlinearticleplace.com which is a new article
directory that you can submit your article to.
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