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5 Steps To Profiting From News Feeds
Posted by randy on: 2005-10-28 11:05:23
5 Steps To Profiting From News Feeds
Lisa Sparks
Looking at News Feeds, you might think they're some of the most
complex things to set up. Nothing could be further from the
truth. They're actually super-easy to create once you have the
system set up properly.
You can break down the news feed system into a fast, low-cost
system that you can do once, or several times over.
First I'll answer a few of your questions about news feeds. Then
I'll reveal the "secret" steps to setting up and profiting from
a news feed.
Common Question #1: What is a news feed? A news feed is an
automatically updating list of the latest news on a particular
subject. For instance, the news feed on my Web site is on the
subject of small business marketing.
Common Question #2: Why do I need one? Other than being a really
cool thing to have on your Web site, News feeds are also really
great traffic boosters. Not only do they make your Web site more
attractive to the all-important Web crawlers that view what's on
your site, but News feeds also inspire visitors to come back to
your site for fresh news.
So the benefits are two-fold:
* new visitors, and * return visitors.
Please keep in mind there are a few things you need to do to see
benefits from news feeds.
1. Choose a subject of interest to your audience. I chose small
business marketing news. For you, it could be the latest news on
a tough problem gripping your industry. The great part about it
is that you don't have to provide answers, just create a forum
where your target market can access information about an issue.
2. Find your news feed. There are several services providing
news feeds of various pieces of information. In my experience
it's best to locate news aggregators based only on your industry.
3. Place the feed on your Web site. This is where I initially
ran into problems, but a programmer friend passed on a rather
affordable solution that I was able to easily place the news
feed on your Web site. The great thing about it is, once you set
up the feed, you never really have to touch it again.
4. Make your site profitable. Consider placing advertisements on
the same page as your news feed. No doubt the regularly updating
news will be a hit with your audience and as more people come to
the site you'll be producing passive profits. (Say that five
times fast!)
5. Drive traffic to your site. Over the years I've found the
best way to drive traffic to a site is through article writing
and distribution. It's like an instant shot in the arm for
quality traffic.
And that's the "secret" formula to profiting from news feeds.
Really, it's no secret. It's all about know which resources to
use to make the news feed work for both you and your target
audience.
About the author:
Find out more about news feeds by checking out Lisa Sparks'
newest special report at
http://www.integritywriting.com/newsfeeds. There you'll learn
how she went from a news feed novice to a sophisticated news
feed publisher in just five days.
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